I was part of the McNeil Nutritionals team, one of Rivet St. Louis's lead accounts, whose portfolio includes products such as Viactiv, Lactaid, Splenda and Benecol. I helped concept campaigns and created/edited content for all four brands, including mailing inserts, POS and endcap displays, shelf talkers, and various digital assets.

CD: Amy Wooters | AD: Toby Gerber/Patrick Olds | CW: Amanda Burch