Fusive is the Jambox killer, coming in at less than an inch with a ultra-powerful sound processor. 

I collaborated with an outside naming agency on the product name, and worked with our in-house design and UX teams to develop the packaging and Quick Install Guide content. I concepted and wrote a :60 promo spot for the product launch, as well as shot and edited a behind-the-scenes, making-of video for the company blog.

CD: Rick Stoeker | AD: Kunsung Kim/Rob Realmuto | CW: Amanda Burch