In 2013, Belkin acquired Linksys and established the parent company, Belkin International, with the two brands under its umbrella. This section is a collection of larger Belkin International brand strategy projects that include naming strategies, the new Belkin International Brand Video which debuted at CES 2014, and images of the Belkin booth in Las Vegas. 

CD: Rick Stoeker | ACD: Tina Virani | CW: Amanda Burch/Russ Der

Bring Your Child to Belkin Day is a very popular yearly event at the company. And even though I don't have any children, I wanted to take on a project that would help spread goodwill throughout the organization. This video was an extracurricular assignment I pitched and executed myself.

Giving back to the community has been a part of Belkin's DNA since the beginning. But for much of the company's history, these efforts were all behind-the-scenes, not clearly communicated to our larger audience, or even Belkin's own employees. And so, Belkin Good was born. 

CD: Rick Stoeker | AD: Alvaro Pires | CW: Amanda Burch

As part of the Global Branding Team, it's our responsibility to define and communicate every aspect of the brand. This casting guideline is part of a series of brand guidelines meant to establish a cohesive look and feel.

Because Belkin's product portfolio is so enormous, it was essential to create a standardized naming convention that made product naming, specifically the smartphone cases, a much more turnkey process. It also helped support Belkin's Fast-to-Market retail strategy. Identifying Belkin's point of view in the vast competitive landscape was the critical first step. 

Responsible for all the communication in Belkin's booth three years running, as well as the corresponding webpage on Belkin.com.