http://www.amandaburch.com/fusive daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1050e4b05af36858196b/52fb1c2ae4b0b6a531974c34/1392282234689/ Fusive - Fusive Bluetooth Speaker :60 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1050e4b05af36858196b/52fb1c42e4b08ba35fbed6b9/1392188485515/ Fusive - Fusive :60 — Making Of https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1050e4b05af36858196b/52fb18a3e4b05c17d93f1902/1432375720500/PKG_G2A1000bkWHT_8830bk17788_RevD00_QIG_8820bk01548_RevC00_Fusive_WirelessSpeaker.jpg Fusive - Fusive Packaging Fusive is the Jambox killer, coming in at less than an inch with a ultra-powerful sound processor. I collaborated with an outside naming agency on the product name, and worked with our in-house design and UX teams to develop the packaging and Quick Install Guide content. I concepted and wrote a :60 promo spot for the product launch, as well as shot and edited a behind-the-scenes, making-of video for the company blog. CD: Rick Stoeker | AD: Kunsung Kim/Rob Realmuto | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1050e4b05af36858196b/52fb1a73e4b0707a0cfc0b9a/1392282216285/QIG_G2A1000bkWHT_8830bk17788_RevD00_QIG_8820bk01548_RevC00_Fusive_WirelessSpeaker.jpg Fusive - Fusive Quick Install Guide https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1050e4b05af36858196b/52fb1646e4b00e967e2069a5/1432375720598/FUSIVE+STORYBOARDS+v5a.jpg Fusive - Fusive :60 Storyboard https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304726e4b04d947b0b7a06/1395672754563/PKG_G2A1000bkWHT_8830bk17788_RevD00_QIG_8820bk01548_RevC00_Fusive_WirelessSpeaker.jpg Fusive - Fusive Packaging Fusive is the Jambox killer, coming in at less than an inch with a ultra-powerful sound processor. I was tasked with collaborating with an outside naming agency on the product name, and worked with our in-house design and UX teams to develop the packaging and Quick Install Guide content. I concepted and wrote a :60 promo vid for the product launch, as well as shot and edited a behind-the-scenes, making-of video for the company blog. CD: Rick Stoeker | AD: Kunsung Kim/Rob Realmuto | CW: Amanda Burch http://www.amandaburch.com/jean-gene daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0824e4b03ff7dae427c2/52ffec46e4b0fd11a2d4bfac/1392504437142/jg_shop.jpg Jean & Gene - Etsy Shop etsy.com/shop/jeanandgene https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0824e4b03ff7dae427c2/52fb0a27e4b09cd16a7029c6/1395673536084/jghome.jpg Jean & Gene - Personal Website My husband and I are both passionate about finding new ways to tell stories, and this is where we experiment with those different mediums. Jean & Gene Creative is home to our commercial, wedding and personal photography and videography projects. The name came from our middle names, which coincidentally (or perhaps serendipitously) are the same. jandgcreative.com https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0824e4b03ff7dae427c2/530a60b8e4b05a4d61d3848d/1393189193976/ Jean & Gene - EPIC NEIL TIME Epic Neil Time was featured on cuteoverload.com, break.com and buzzfeed.com, racking up nearly 90,000 total views and approximately 30 prank phone calls. https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/533049c0e4b0c8441aea3028/1395673264307/jghome.jpg Jean & Gene - Personal Website My husband and I both passionate about finding new ways to tell stories, and this is where we experiment with those different mediums. Jean & Gene Creative is home to our commercial, wedding and personal photography and videography projects. The name came from our middle names, which coincidentally (or perhaps serendipitously) are the same. jandgcreative.com http://www.amandaburch.com/yolk daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb1f35e4b071a64a8b0ebf/1392189239136/ Yolk - Yolk Times Square Ad https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb0f04e4b0a969cf8ebf87/1432375723749/Case_Personalization_Interior.jpg Yolk - Yolk Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb0f45e4b073964669e681/1392283064341/KK_Insert_Yolk_v1.jpg Yolk - Yolk Packaging Insert https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb0f5be4b09514a100d75a/1392283037707/yolk_configuration_v01b.jpg Yolk - Yolk Customization Tool https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb10ade4b052e52daa9ad9/1392282943058/Yolk_ID_Study_V1.jpg Yolk - Yolk Logo Exploration https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb10dce4b00e967e20623f/1392282971630/Yolk_logo_exp.jpg Yolk - Yolk Logo Exploration https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb10f8e4b08ff6de886c92/1392283016081/Yolk_LandingPage_2013_0129_AN_v02.jpg Yolk - Yolk Webpage https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb0ee9e4b0a07e01b7da8a/52fb0f05e4b0a969cf8ebf8b/1395672935815/Case+Personalization_061112v7_AZ.jpg Yolk - Yolk Market Positioning & Naming Strategy Yolk is Belkin's case creation and personalization service that lets you show off what matters most to you, what's at your core, your "yolk." I worked alongside Belkin's Consumer Insights team to develop and present a complete target market analysis and competitive audit, and used those finding to inform the name of the product and service. I developed copy for all consumer touchpoints, including the microsite, online customization tool, packaging and Times Square digital billboard. CD: Rick Stoeker | AD: Lucky Diaz/Alvaro Pires | CW: Amanda Burch   https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304767e4b010786b5d4b24/1395672886047/Case+Personalization_061112v7_AZ.jpg Yolk - Yolk Market Positioning & Naming Strategy Yolk is Belkin's case creation and personalization service that lets you show off what matters most to you, what's at your core, your "yolk." I worked alongside Belkin's Consumer Insights team to develop and present a complete target market analysis and competitive audit, and used those finding to inform the name of the product and service. I developed copy for all consumer touchpoints, including the microsite, online customization tool, packaging and Times Square spot in NYC. CD: Rick Stoeker | AD: Lucky Diaz/Alvaro Pires | CW: Amanda Burch   http://www.amandaburch.com/bluekc daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9c0c6e4b00f93bcb082a3/52fb0063e4b00e967e2046b3/1393191903656/ BlueKC - bluekc.com Web Video Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9c0c6e4b00f93bcb082a3/52f9dc40e4b0bddfe2cc9cc0/1395673577550/Preview+of+%E2%80%9CBlueKC_HeroStory1_06_04_09.pdf%E2%80%9D.jpg BlueKC - bluekc.com Web Video Campaign As part of the new bluekc.com site redesign, I worked with an Art Director to create a series of web videos that brought to life the campaign tagline, "Choose Health." The videos were featured on the bluekc.com homepage at launch. 2010 Silver Addy Award recipient. CD: Mark Roller | AD: Laura Roth | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9c0c6e4b00f93bcb082a3/52fb00cbe4b05c17d93ef368/1393191909098/ BlueKC - bluekc.com Web Video Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9c0c6e4b00f93bcb082a3/52fb00f3e4b008e3a2802860/1393191914019/ BlueKC - bluekc.com Web Video Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9c0c6e4b00f93bcb082a3/52fb010be4b08ff6de8850f6/1393191918810/ BlueKC - bluekc.com Web Video Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/533049e9e4b0c530c24be372/1395673300456/Preview+of+%E2%80%9CBlueKC_HeroStory1_06_04_09.pdf%E2%80%9D.jpg BlueKC - bluekc.com Web Video Campaign As part of the new bluekc.com site redesign, I worked with an Art Director to create a series of web videos that brought to life the campaign tagline, 'Choose Health.' The videos were featured on the bluekc.com homepage at launch. 2010 Silver Addy Award recipient. CD: Mark Roller | AD: Laura Roth | CW: Amanda Burch http://www.amandaburch.com/moblitzer daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9da5ae4b097d8674e49d8/52f9da80e4b0f2cf417f177e/1393190482885/3_Moblitzer_PrintBrochure_Page_2.jpg Moblitzer - Moblitzer Product Brochure https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9da5ae4b097d8674e49d8/52f9da8de4b0c9832bf24e72/1393190497194/3_Moblitzer_PrintBrochure_Page_1.jpg Moblitzer - Moblitzer Product Brochure https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9da5ae4b097d8674e49d8/52f9da9be4b063c492beb660/1395673342774/moblitzer_homepage.png Moblitzer - moblitzer.com In 2008, when Steve Jobs was only on the 2nd generation of the iPhone, there was Moblitzer — a mobile messaging service targeting small independent businesses. We established their brand identity and tone of voice, as well as created their website and various marketing collateral. 2010 Gold Addy Award recipient. CD: Mark Roller | AD: Andy McLeod | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/533048fee4b00cf211b72268/1395673335475/moblitzer_homepage.png Moblitzer - moblitzer.com In 2008, when Steve Jobs was only on the 2nd generation of the iPhone, there was Moblitzer — a mobile messaging service targeting small independent businesses. We established their brand identity and tone of voice, as well as created their website and various marketing collateral. 2010 Gold Addy Award recipient. CD: Mark Roller | AD: Andy McLeod | CW: Amanda Burch http://www.amandaburch.com/posters-etc daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9dcf9e4b036f3af367ce3/52f9dd07e4b0f8374a97d9b7/1395673422587/ShaveToSave_Poster.jpg Posters, etc - Posters, etc This is a small compendium of work that didn't really fit into any other category, yet remains some of my favorite work to date. Poster promoting the American Cancer Society's Annual Shave to Save Fundraiser. AD: Andy McLoed | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9dcf9e4b036f3af367ce3/52f9dd17e4b0cf116f783ead/1393194814587/VML_Kickball_Poster.jpg Posters, etc Poster promoting the VML company kickball team.   https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9dcf9e4b036f3af367ce3/52f9dd26e4b0768458aed44b/1393194495714/VML_GreenTeam_Poster2.jpg Posters, etc - VML Green Team https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9dcf9e4b036f3af367ce3/52f9dd21e4b0f8374a97d9ce/1393194841941/VML_GreenTeam_Poster.jpg Posters, etc - VML Green Team Part of a series of posters from VML's Green Team, an extracurricular group of creatives who put together campaigns to highlight green initiatives throughout the company. 2009 Gold Addy Award recipient. CD: Brad Hamilton | AD: Sam Hendricks/Chris Blaine | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/5330494ee4b0521b78b36b08/1395673420189/ShaveToSave_Poster.jpg Posters, etc - Posters, etc This is a small compendium of work that didn't really fit into any other category, yet remains some of my favorite work to date. Poster promoting the American Cancer Society's Annual Shave to Save Fundraiser. AD: Andy McLoed | CW: Amanda Burch http://www.amandaburch.com/mcneil-nutritionals daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9ddd1e4b0847e7b07489c/52f9ddfae4b0eea0230bacca/1395673405728/Viactiv+FSI.jpg McNeil Nutritionals - McNeil Nutritionals I was part of the McNeil Nutritionals team, one of Rivet St. Louis's lead accounts, whose portfolio includes products such as Viactiv, Lactaid, Splenda and Benecol. I helped concept campaigns and created/edited content for all four brands, including mailing inserts, POS and endcap displays, shelf talkers, and various digital assets. CD: Amy Wooters | AD: Toby Gerber/Patrick Olds | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9ddd1e4b0847e7b07489c/52f9de00e4b097d8674e4ce5/1393194425977/Viactiv_Banner_Ad.jpg McNeil Nutritionals - Viactiv Digital Banner Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9ddd1e4b0847e7b07489c/52f9de02e4b0161042f20265/1393194431744/SplendaInPackBrochure.jpg McNeil Nutritionals - Splenda Mailing Insert https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/5330493de4b0c8441aea2f7b/1395673393090/Viactiv+FSI.jpg McNeil Nutritionals - McNeil Nutritionals I was part of the McNeil Nutritionals team, one of Rivet St. Louis's lead accounts, whose portfolio includes products such as Viactiv, Lactaid, Splenda and Benecol. I helped concept campaigns and created/edited content for all four brands, including mailing inserts, POS and endcap displays, shelf talkers, and various digital assets. CD: Amy Wooters | AD: Toby Gerber/Patrick Olds | CW: Amanda Burch http://www.amandaburch.com/invisialign daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9deaee4b0ce0e09ec26c1/52f9e037e4b0a0539a4581e0/1393192376245/for_parents_cost_rd3.jpg Invisalign - Invisalign Teen 'For Parents' Page https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9deaee4b0ce0e09ec26c1/52f9e03be4b0a0539a4581e4/1393192293090/4_Invisalign_ENewsletter.jpg Invisalign - Invisalign Eblasts https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9deaee4b0ce0e09ec26c1/52f9e054e4b02e9b111dce81/1393192298006/Invis_eNewsletter_summer_080508.jpg Invisalign - Invisalign Eblasts https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9deaee4b0ce0e09ec26c1/52f9e101e4b0768458aed7c0/1393192301291/Invis_email_fall_Hardsell_102308_A.jpg Invisalign - Invisalign Eblasts https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9deaee4b0ce0e09ec26c1/52f9e132e4b0749bb692ccc7/1395673378713/perform_rd3.jpg Invisalign - Invisalign Teen Homepage We created a robust interim website for Invisalign's Invisalign Teen brand, as well as developed and designed all the content for Invisalign's email marketing initiatives. CD: Mark Roller | AD: Adam Yarnevich | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304922e4b00cf211b72284/1394132994801/perform_rd3.jpg Invisalign - Invisalign Teen Homepage We created a robust interim website for Invisalign's Invisalign Teen brand, as well as developed and designed all the content for Invisalign's email marketing initiatives. CD: Mark Roller | AD: Adam Yarnevich | CW: Amanda Burch http://www.amandaburch.com/welch-allyn daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9e365e4b00f93bcb0aa1d/52f9e46ee4b0f2cf417f20bd/1393191779677/WA_OrientationVidScript_071409v7+copy.jpg Welch Allyn - Corporate History Video https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9e365e4b00f93bcb0aa1d/52fb024ee4b024b7c8f978d8/1392181842036/ Welch Allyn - Welch Allyn Corporate History Video https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9e365e4b00f93bcb0aa1d/52f9e38ee4b0a0539a4584ee/1432375720966/CorpPackComp.jpg Welch Allyn - Welch Allyn Company History Welch Allyn hired VML to develop their intranet, as well as several other corporate communication assets. We created a video outlining the company's rich history as part of a toolkit for new employee orientation. CD: Mark Roller | AD: Cole Winblad | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304914e4b00cf211b72279/1395673356904/CorpPackComp.jpg Welch Allyn - Welch Allyn Company History Welch Allyn hired VML to develop their intranet, as well as several other corporate communication assets. We created a video outlining the company's rich history as part of a toolkit for new employee orientation. CD: Mark Roller | AD: Cole Winblad | CW: Amanda Burch http://www.amandaburch.com/new-gallery daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fafdebe4b0b9862063f738/52fafe0fe4b0707a0cfbe1a4/1392283567230/13_atmdstelsevier.png Mosby's Nursing Suite - Print Brochure https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fafdebe4b0b9862063f738/52fafe34e4b0707a0cfbe1e5/1392283574412/13_atmdstmosbys4.png Mosby's Nursing Suite - Series of Four Print Brochures & Packet https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fafdebe4b0b9862063f738/52fafe20e4b0707a0cfbe1c6/1392283589104/13_atmdstmosbys3.png Mosby's Nursing Suite - Print Brochure https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fafdebe4b0b9862063f738/52fafe38e4b0707a0cfbe1f1/1395673280734/13_mnsscreen-grab.png Mosby's Nursing Suite - Mosby's Nursing Suite Website Known most notably for their nursing textbooks, Elsevier and its suite of online educational tools connects nursing students and educators to more than reputable resources, it connects them with confidence. That was the concept behind Mosby's site relaunch and corresponding collateral materials. See the full site at confidenceconnected.com. CD: Mike Spakowski | AD: Jason Stoff/Katie Werges | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/533048c0e4b02b8c35128184/1395673280489/13_mnsscreen-grab.png Mosby's Nursing Suite - Mosby's Nursing Suite Website Known most notably for their nursing textbooks, Elsevier and its suite of online educational tools connects nursing students and educators to more than reputable resources, it connects them with confidence. That was the concept behind Mosby's site relaunch and corresponding collateral materials. See the full site at confidenceconnected.com. CD: Mike Spakowski | AD: Jason Stoff/Katie Werges | CW: Amanda Burch http://www.amandaburch.com/best-buy-exclusive daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1f8ae4b024e798273afe/52fb1fa2e4b09cd16a7045f8/1395673086569/Screen+Shot+2013-12-31+at+2.35.11+PM.png Best Buy Exclusive - Best Buy Exclusive Packaging An exclusive line of packaging for Belkin products in Best Buy stores. I helped shape the new content and design strategy which required a cleaner, more simplified look with a less technical tone and manner. CD: Rick Stoeker | ACD: Tina Virani | AD: Chul Lee | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1f8ae4b024e798273afe/52fb1fa4e4b09cd16a7045ff/1392284541425/Screen+Shot+2014-01-02+at+2.56.02+PM.png Best Buy Exclusive - Best Buy Exclusive Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1f8ae4b024e798273afe/52fb1faae4b09cd16a70460d/1392284553555/Screen+Shot+2014-01-02+at+3.05.03+PM.png Best Buy Exclusive - Best Buy Exclusive Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1f8ae4b024e798273afe/52fb1faee4b09cd16a704617/1392284525143/Screen+Shot+2014-01-02+at+4.06.09+PM.png Best Buy Exclusive - Best Buy Exclusive Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb1f8ae4b024e798273afe/52fb1fa8e4b09cd16a70460a/1392284532518/Screen+Shot+2014-01-02+at+3.01.43+PM.png Best Buy Exclusive - Best Buy Exclusive Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/533047fee4b025f22798493c/1395672952914/Screen+Shot+2013-12-31+at+2.35.11+PM.png Best Buy Exclusive - Best Buy Exclusive Packaging An exclusive line of packaging for Belkin products in Best Buy stores. I helped shape the new content and design strategy which required a cleaner, more simplified and less technical tone and manner, and wrote all the packaging copy. CD: Rick Stoeker | ACD: Tina Virani | AD: Chul Lee | CW: Amanda Burch http://www.amandaburch.com/hollywood-it-summit daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb2576e4b052e52daab655/52fb28eae4b0b52f29ab6c4e/1392281619973/variety+site+ads.jpg Thunderbolt Express Dock - Variety.com Homepage Takeover https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb2576e4b052e52daab655/52fc803fe4b0649c39e06ed8/1392281614078/ER_COR_AD_ITSummit_ThunderBolt_v6b-1.jpg Thunderbolt Express Dock - Variety Magazine Ad https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb2576e4b052e52daab655/52fc7e78e4b003139ba79421/1395672708488/Mag_varierty.jpg Thunderbolt Express Dock - Variety Magazine Ad As a sponsor of the 2013 Hollywood IT Summit, Belkin was given the opportunity to promote the award-winning Thunderbolt Express Dock in Variety Magazine and online at variety.com. Using a keen understanding of Variety's readership, we appealed to the sensibilities of the Hollywood IT community by highlighting the incredible data transfer speed of the Thunderbolt Express Dock. CD: Rick Stoeker | ACD: Ellen Roebuck | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304684e4b00d0eac2c82e9/1395672702339/Mag_varierty.jpg Thunderbolt Express Dock - Variety Magazine Ad As a sponsor of the 2013 Hollywood IT Summit, Belkin was given the opportunity to promote the award-winning Thunderbolt Express Dock in Variety Magazine and online at variety.com. Using a keen understanding of Variety's readership, we appealed to the sensibilities of the Hollywood IT community by highlighting the incredible data transfer speed of the Thunderbolt Express Dock. CD: Rick Stoeker | ACD: Ellen Roebuck | CW: Amanda Burch http://www.amandaburch.com/belkin-international daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb32dbe4b0a07e01b80469/1432375722993/Case+Naming+Structure_pg-5.jpg Belkin International - Naming Strategy https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb33b9e4b00e967e208895/1393188105637/IMG_4369.JPG Belkin International - CES 2014 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb312ee4b00e967e208603/1393187808617/ Belkin International - BYC2B 2013 Bring Your Child to Belkin Day is a very popular yearly event at the company. And even though I don't have any children, I wanted to take on a project that would help spread goodwill throughout the organization. This video was an extracurricular assignment I pitched and executed myself. https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb3178e4b0b6a531976345/1395673157315/ Belkin International - Belkin International Brand Video 2014 In 2013, Belkin acquired Linksys and established the parent company, Belkin International, with the two brands under its umbrella. This section is a collection of larger Belkin International brand strategy projects that include naming strategies, the new Belkin International Brand Video which debuted at CES 2014, and images of the Belkin booth in Las Vegas. CD: Rick Stoeker | ACD: Tina Virani | CW: Amanda Burch/Russ Der https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb31b6e4b0e8aa92dd2704/1393194600317/Belkin_Good_LandingPage.jpg Belkin International - Belkin Good Giving back to the community has been a part of Belkin's DNA since the beginning. But for much of the company's history, these efforts were all behind-the-scenes, not clearly communicated to our larger audience, or even Belkin's own employees. And so, Belkin Good was born. CD: Rick Stoeker | AD: Alvaro Pires | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb3287e4b0a07e01b80442/1432375723783/Case+Naming+Presentation_pg-1.jpg Belkin International - Naming Strategy Because Belkin's product portfolio is so enormous, it was essential to create a standardized naming convention that made product naming, specifically the smartphone cases, a much more turnkey process. It also helped support Belkin's Fast-to-Market retail strategy. Identifying Belkin's point of view in the vast competitive landscape was the critical first step. https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb329ce4b0a07e01b80448/1432375724075/Case+Naming+Presentation_pg-2.jpg Belkin International - Naming Strategy https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb32b7e4b0a07e01b80454/1432375723230/Case+Naming+Presentation_pg-3.jpg Belkin International - Naming Strategy https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb32cae4b0a07e01b80460/1432375724639/Case+Naming+Presentation_pg-4.jpg Belkin International - Naming Strategy https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb33cfe4b0b6a5319765c9/1432375720505/Exterior1.jpg Belkin International - CES 2013 Responsible for all the communication in Belkin's booth three years running, as well as the corresponding webpage on Belkin.com. https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb33e0e4b00e967e2088ad/1432375720282/IMG_4373.JPG Belkin International - CES 2014 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb33e8e4b0b6a5319765fb/1432375725060/Interior6.jpg Belkin International - CES 2013 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3079e4b052e52daac0af/52fb20f1e4b0a07e01b7f215/1432375723229/Belkin_Brand_Casting_Guidelines_Fusive-1.jpg Belkin International - Belkin Casting Guidelines As part of the Global Branding Team, it's our responsibility to define and communicate every aspect of the brand. This casting guideline is part of a series of brand guidelines meant to establish a cohesive look and feel. https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304845e4b0521b78b369ea/1395673152397/ Belkin International - Belkin International Brand Video 2014 In 2013, Belkin acquired Linksys and established the parent company, Belkin International, with the two brands under its umbrella. This section is a collection of larger Belkin International brand strategy projects that include naming strategies, the new Belkin International Brand Video which debuted at CES 2014, and images of the Belkin booth in Las Vegas. CD: Rick Stoeker | ACD: Tina Virani | CW: Amanda Burch/Russ Der http://www.amandaburch.com/connect-by-belkin daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3575e4b08ba35fbeee06/52fb3583e4b00527f301cfef/1395673096947/Connect1.jpg Connect by Belkin - Apple Exclusive Packaging I worked with the team to create the name, logo and packaging program for an exclusive line of cables for the Apple Store. CD: Rick Stoeker | ACD: Tina Virani | AD: Mallory Teal | CW: Amanda Burch *Apple Store image courtesy of Apple. https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3575e4b08ba35fbeee06/52fb3585e4b00527f301cff3/1392285081177/Connect2.jpg Connect by Belkin - Apple Exclusive Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb3575e4b08ba35fbeee06/52fb3589e4b09514a101016e/1392285094873/Connect3.jpg Connect by Belkin - Apple Exclusive Packaging https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304808e4b085a89f2a8ec5/1394132628910/Connect1.jpg Connect by Belkin - Apple Exclusive Packaging I worked with the team to create the name, logo and packaging program for an exclusive line of cables for the Apple Store. CD: Rick Stoeker | ACD: Tina Virani | AD: Mallory Teal | CW: Amanda Burch *Apple Store image courtesy of Apple. http://www.amandaburch.com/product-launch-ipad daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fb34ace4b09cd16a705ae9/1432375719962/LeaderboardBannerRotation.jpg Lookbooks & Toolkits - iPhone 5 Announcement Campaign Toolkit https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fb34e0e4b09514a10100e8/1393185905477/ Lookbooks & Toolkits - iPhone 5 Launch Campaign Video https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fb35b0e4b0e8aa92dd2a87/1393185856108/Lookbook2.jpg Lookbooks & Toolkits - iPad Air S/S 2013 Lookbook https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fb35b3e4b09514a1010187/1393185859310/Lookbook3.jpg Lookbooks & Toolkits - iPad Air S/S 2013 Lookbook https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fb35b5e4b09514a101018b/1393185862796/Lookbook4.jpg Lookbooks & Toolkits - iPad Air S/S 2013 Lookbook https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fc87c7e4b077a7ac161047/1393185892263/timesquare.jpg Lookbooks & Toolkits - iPhone 5 Announcement Campaign Toolkit NYC Times Square Ad https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb358ce4b052e52daac48c/52fb35ade4b0e8aa92dd2a85/1395673136123/Lookbook1.jpg Lookbooks & Toolkits - iPad Air S/S 2013 Lookbook As Belkin's line of cases and accessories became more fashion-focused, we began creating lookbooks to coincide with each new device launch. These lookbooks helped sales teams as well as the larger organization communicate and understand Belkin's people-inspired philosophy and get everyone excited for what to expect in the upcoming season. From there we built toolkits, a collection of online, print and in-store assets for the company's regional teams and sales/retail channels to use. This established a consistent global look and feel for each new device launch. CD: Rick Stoeker | ACD: David Slatoff/Tina Virani | AD: Mallory Teal/Lucky Diaz | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/53304830e4b0521b78b369d9/1395673111610/Lookbook1.jpg Lookbooks & Toolkits - iPad Air S/S 2013 Lookbook As Belkin's line of cases and accessories became more fashion-focused, we began creating lookbooks to coincide with each new device launch. These lookbooks helped sales teams as well as the larger organization communicate and understand Belkin's people-inspired philosophy and get everyone excited for what to expect in the upcoming season. From there we built toolkits, a collection of online, print and in-store assets for the company's regional teams and sales/retail channels to use. This established a consistent, global look and feel for each new device launch. CD: Rick Stoeker | ACD: David Slatoff/Tina Virani | AD: Mallory Teal/Lucky Diaz | CW: Amanda Burch http://www.amandaburch.com/air-protect daily 0.75 2014-03-24 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb306be4b09cd16a7057ce/52fc83c9e4b01593fa509073/1432375725350/SPEC_Print_AirProtect_Cases_2.jpg Air Protect - Air Protect Spec Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb306be4b09cd16a7057ce/52fc83dde4b01593fa50908b/1432375721632/SPEC_Print_AirProtect_Cases_3.jpg Air Protect - Air Protect Spec Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb306be4b09cd16a7057ce/52fc83f1e4b01593fa50909e/1432375725896/SPEC_Print_AirProtect_Cases_4.jpg Air Protect - Air Protect Spec Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb306be4b09cd16a7057ce/52fc8423e4b01593fa5090ce/1392281714296/bus_stop.jpg Air Protect - Air Protect Spec Campaign https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52fb306be4b09cd16a7057ce/52fc841fe4b01593fa5090ca/1432375725572/PKG_F8W161btC22_8830bt19532_RevB00_Air_Protect_Grip_Max_iPhone_5_5s.jpg Air Protect - Air Protect Packaging Air Protect™ is a new line of Belkin cases that are thin and lightweight, yet strong enough to pass U.S. Military drop testing standards. I was responsible for all copy assets including the name, tagline "Strength made beautiful," packaging and belkin.com content. I thought the product launch could also use an ad campaign, so I made one. CD: Rick Stoeker | ACD: Tina Virani | AD: Alvaro Pires/Nicholas Brawley | CW: Amanda Burch https://static1.squarespace.com/static/52f9b375e4b036f3af364760/t/533049d0e4b0eaed9ab90bfe/1395673317970/PKG_F8W161btC22_8830bt19532_RevB00_Air_Protect_Grip_Max_iPhone_5_5s.jpg Air Protect - Air Protect Packaging Air Protect™ is a new line of Belkin cases that are thin and lightweight, yet strong enough to pass U.S. Military drop testing standards. I was responsible for all copy assets including the name, tagline 'Strength made beautiful,' packaging and belkin.com content. I thought the product launch could also use an ad campaign, so I made one. CD: Rick Stoeker | ACD: Tina Virani | AD: Alvaro Pires/Nicholas Brawley | CW: Amanda Burch http://www.amandaburch.com/new-page daily 1.0 2014-02-11 https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb0e11e4b05c17d93f09b1/1392185449173/Case_Personalization_Interior.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52f9dbe1e4b0ce0e09ec23a4/1392106583419/BCBSKC.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52f9d8b8e4b063c492beb4cd/1392106352464/3_Moblitzer_PrintBrochure_Page_1.jpg Overview - Moblitzer Moblitzer https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52f9dcb3e4b0b8c40227f9b0/1392106815088/ShaveToSave_Poster.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52f9dd7fe4b0a0539a457eda/1392106993085/Viactiv+FSI.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52f9dfc1e4b036f3af367fda/1393192446428/perform_rd3.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52f9e2cbe4b097d8674e50e9/1392108487866/a.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fafdafe4b06b4beaf4fe46/1393040462035/mosby-1.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb07ffe4b0a07e01b7d078/1393040483135/J%26G_DVD.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb1ceee4b0f874b6199e3a/1392275275495/FUSIVE+STORYBOARDS+v5a.jpg Overview - Fusive Bluetooth Speaker Packaging, Web, Video https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb212ee4b0b6a5319752c0/1392189971880/Screen+Shot+2013-12-31+at+2.35.11+PM.png Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb2cefe4b01949904b0868/1392275222847/ER_COR_AD_ITSummit_ThunderBolt_v6b-3.jpg Overview - Thunderbolt Express Dock Print, Web https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb366be4b0b0a74812f2f9/1393040332974/Connect1.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb3697e4b071a64a8b265e/1393040343438/Lookbook3.jpg Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fb3696e4b08ff6de889564/1432375725304/IMG_4373.JPG Overview https://static1.squarespace.com/static/52f9b375e4b036f3af364760/52f9d8b5e4b063c492beb4ca/52fc8333e4b02da4a17af1fa/1393040470320/SPEC_Print_AirProtect_Cases_2.jpg Overview http://www.amandaburch.com/about daily 0.75 2014-02-13 http://www.amandaburch.com/contact daily 0.75 2014-02-13 http://www.amandaburch.com/resume daily 0.75 2014-02-13